WHY PEOPLE DON’T BELIEVE THE FACTS
There are beliefs buried deep in our subconscious that we don’t even know exist, yet they steer our actions. Our evolutionary instincts have left us blind to this behavior. For example the degree to which we align with and commit ourselves to a group or cause is the degree to which we see only what they are seeing. I don’t really think we need to be told this however, we always think it the “others” who see only what they want. Like it or not it is us too. We don’t mean to, it’s not like we see the opposing facts and decide to ignore them, rather our brain only let’s us see what is “best” for us. This is why the Middle East will never have peace and republicans and democrats will never understand how the opposing party can “see it “ that way. Evolution has taught us that staying with “our group” is the best way to stay safe. Repeated studies have shown that we humans see only what we want to see, and hear only what we want to hear. This is why lawyers pick a jury according to what beliefs they hold, because they know they can sway them. The facts don’t matter. A really good point to remember next time you are in argument. No one is immune to this. Hold your opinions lightly. As far as evolution is concerned, being objective and making our own decisions often is not in our best interest, so the brain always steers us toward going along with “our” crowd. Only an extremely self-aware person who has no ego will have a shot to evaluate something from a purely objective stance, regardless of what others think.