Dieting is another example of how beliefs/perception can alter people’s experience and outcome. In the first few months, many individuals become frustrated that they can’t eat the way others do. They may believe they are being deprived or even punished, causing a lowering of the feel-good chemicals, dopamine, and serotonin. However, if they stick with it, and begin to lose the weight, they feel better about themselves. Then their brains release hits of dopamine and serotonin whenever they just think about their new eating habits. (Why people go off their diet is a subject for an entire book). The job of these neurochemicals is to make us feel good when we do things that benefit us. The issue is that sometimes we have to teach our brains WHAT IS GOOD for us!
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